About me
I’ve always introduced myself as a self-built data-oriented product designer. With 7+ years into designing products, I focus on crafting experiences which are sustainable and meaningful and also making sure they generate revenue with justified effort.
I'm passionate about relishing this beautiful life by riding on my motorcycle and explore places, cultures, and my internal self.
Chef, Humorous, Bathroom Singer and Pet lover are some labels I've got.
And that’s about 17% of me.
Motorcycle
Touring
Exercising Creativity
Self Education
Underrated
Music
Reverse
Engineering
Cooking with YT
Mentoring
Memes
WORK EXPERIENCE
Senior Product Designer
3 yr (Feb'21 - Jan'24)
Shaped India’s Largest Car Rental Marketplace.
Took it Global to Egypt, Indonesia, Vietnam & Philippines.
Milestone achieved with NASDAQ listing.
100% RTL
Lead the Right-to-left design support for launch In Arabic, Egypt. Expanded the DLS accordingly
Supported
32% ⬇
"Driver score" feature: Helped users to improve their driving skills by measuring and guiding them alongside incentives.
Vehicle damage
Award
Commandment Award in August’21 for Cross Training and support
for cross training
Is in serial deployment stage now. Would share metrics soon. [updated Feb'23]
In trip
experience revamp
These cards flip
Product Manager & Designer
1 yr 2 mos
Managed the product, Feature identification, Metrics development, Figuring out the UX and Designing the UI of the product.
8.2
Defined the feature set and designed the MVP by doing market research.The first batch achieved an the NPS of 8.2.
NPS
70%
Refined the onboarding UX and increased the new user conversion from 13% (first batch) to ~74% (second batch)
from 25%
Metric
Defined metrics for every feature and behavior. Created the whole dashboard using SQL and Metabase.
Dashboard
$5M
Raised a sum of $5Mn once we completed our Pilot run and proved ourselves, and this was pre covid.
Funding
Product Manager & Designer
5 mos
100%
Revamped the whole app from MVP to V1 and improved DAU 3x, revenue 10x and uninstalls down by 70%, and many more.
Design revamp
Pivot
Introduced categories and new metrics, observations made us launch Newton School, which skyrocketed in no time.
to Newton School
Managed the product, Feature identification, Metrics development, Figuring out the UX and Designing the UI of the product.
Cofounder
2 yr 7 mos
Maxtron is a service based startup which dealt in designing and developing Web and Mobile applications.
I managed the design and development teams, handled clients, leads & developed brand.
20+
Shipped products in various domains ranging from Static websites, Edtech, RPA to iOT and Experiential Marketing.
Products shipped
50+
Our clients included ITC, ONGC, Adidas, SG Cricket, Govt of Uttrakhand, Madhya Pradesh, Ministry of Social Justice, etc.
Clients
40+
Team was full of techies and designers from IIT Roorkee, Delhi, DTU, etc. 20+ interns also were there sometimes.
Strong
3
Got awards for best product designed from IIT Bombay, Saving lives from Ministry of SJ, Recognised partner from ITC
Awards
ENTREPRENEURSHIP
A service-based startup that dealt in providing tech solutions designing and developing Web and Mobile applications.
Impact: Shipped & Managed projects (20+), some:
-
Divyang Sarathi - App for disabled by Govt. of India
-
Hiranyagarbha - Reducing MMR by Govt. of MP
-
Automated library (no librarian) for ITC
-
Ek Inch - ERP for architects & a customer-centric app.
-
Success Factory - Mentorship app.
-
AIOTA - Home Automation product with IFTTT.
-
Dubai Safari - Guide app for visitors of the Dubai Zoo.
Maxtron Innovations
Start-up at college, selling 10k notebooks at 80% cheaper in a day's time.
Smart Note
Merchandise brand for colleges, schools, groups and companies.
Hudumba
Start-up at grad school, marketplace for construction industry. Place where users can find service providers, material sellers and professionals online and has potential to build remotely.
FilterLady
EDUCATION
Indian Institute
of Technology,
Roorkee
Bachelor of Architecture
2014 - 19
4
Maxtron (IT services & consultancy), Hudumba (Fashion brand), Smart Note (Notebooks), Filterlady (Construction marketplace)
Startups Founded
10+
Head of design for 4 and Designer at other 3 college groups or fests, Board member at Alumni relations cell, etc.
POR Roles
Award
Award for Hiranyagarbha Project, for saving lives of innocent women and infants, IIT Bombay has given the same.
for best designed usable product
Head of Design - Thomso 2015 (Cultural fest)
Head of Design - TEDxIITRoorkee 2016, Ideasthesia
Head of Design - Global Entrepreneurship Conclave, 2016
Head of Design - Annual Convocation 2016
Board Member - Institute Alumni Relations Cell, 2018-19
Designer - Watch Out!, Official Student Media Body of IITR
Member - Lights Section
Designer - Cognizance 2015 (Annual Technical fest)
Designer - Sangram 2018 (Sports fest)
SKILLS AND TOOLKIT
Design
Product Design
Interface Design
Visual Design
Motion Design
Graphic Design
Sketching
UX
Problem Identification
UX thinking
UX Research
Wireframing
Design thinking
Interviewing
Product Research
Information Architecture
Technical
Data Analysis
Metrics
Trade-off Decisions
Basic Front end
Sketch
Wix
Acrobat
Pro
Figma
Abstract
SketchUP
Adobe Illustrator
Google Suite
Corel
DRAW
Adobe Photoshop
Hotjar
Adobe
XD
After Effects
Adobe Indesign
Premiere
Pro
Invision
AutoCAD
Zeplin
Revit
Postgre
SQL
